As April Fools' arrives, Google flips out and T-Mobile goes to the dogs

An informative text from Muffles the poodle. T-Mobile; screenshot by CNET

Google has thrown things in reverse for April Fools' Day, and, not to be outdone, T-Mobile has announced its latest "Un-carrier" pet project.

At the stroke of midnight ET, Google launched a flipped-out search page that gets everything backward. It's a simple conceit, particularly when compared with more elaborate schemes such as inventing snail-mail boxes with a high-tech twist, or turning Google Maps into a game of Pac-Man. But it manages to be strangely satisfying. You can give it a lrihw at -- where else? -- https://com.google/.

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T-Mobile, meanwhile, pokes fun at itself and its frequent attacks on rivals AT&T and Verizon, while also skewering the seemingly irresistible allure of smartphone screens, the latest trendy apps, and even, um, pony porn. It seems Fido can't wait to whip out a phone at the dinner table, and that Trigger is desperate to giddyup. Luckily, T-Mobile has just the plan.

"For years, the old guard carriers have had the audacity to shill their so-called 'family' plans when, in fact, those plans aren't even available to the entire family," T-Mobile's famously mischievous CEO, John Legere, says in a blog post. "This is a huge problem. The scope of this carrier scam is shocking. But, today, we're setting it right. Today, we're launching Pets Un-leashed and expanding our family plans to include your entire family" -- i.e., your cat, boa constrictor and turtle too.

Legere's blog post includes a satirical promotional video that manages to be quite amusing, not least because it has fun with the company's own frenetic approach to advertising. It's embedded below, for some April Fools' high jinks. The joke also has a charitable element, which you can check out by visiting the official Pets Un-leashed webpage.

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from CNET http://bit.ly/1MxpX4O