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Aziz Ansari has turned to Reddit for relationship advice in his new book. The comedian and "Parks and Recreation" star included a Reddit forum in the research for his new book on love in the age of technology, "Modern Romance".
"At some point, every one of us engages on a journey to find love and companionship," Ansari explains, but this journey is "wildly different from what people did even just decades ago." With social media, dating apps and sexting etiquette all coming into play, finding love and companionship in this day and age can be overwhelming.
Advertising the book, Ansari describes how "Some of our problems are unique to our time. "Why did this guy just text me an emoji of a pizza?" But the transformation of our romantic lives cannot be explained by technology alone."
Ansari worked with NYU sociologist and editor of cultural studies journal Public Culture, Eric Klinenberg, whose latest work was "Going Solo: The Extraordinary Rise and Surprising Appeal of Living Alone". The pair worked on a research project involving interviews and focus groups around the world, as well as speaking to various social scientists.
They also created the /modernromantics subreddit, a section of the popular aggregation site dedicated to asking questions about relationships for Redditors to weigh in. Questions include "What's your experience with sexting?"; "Teenagers: What are the positive and negative effects that social media has on your social life?"; and "Do you do online research before a first date? Did their web self line up with their real world self?"
"Modern Romance" is available to pre-order now, and hits shelves on 16 June.
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